The first Disco Veggie in Japan collaborated with MOTTAINAI Campaign


Slow Food Youth Network Tokyo launched the first Disco Veggie in Japan on Monday, July 21, 2014 at Koenji (Koenji Station, North Exit), from 3:00 p.m. to 5:00 p.m. More than 130 kilograms of food that would have otherwise been wasted were rescued, prepared and shared among about 300 participants.

Over 40 volunteers and members of the public came together to wash,peel, chop and cook fresh but unwanted fruit and vegetables that would otherwise have beendiscarded: blemished broccoli, supersized zucchini, excess onions, peppers, celery, cucumbers,mushrooms and other top quality produce coming from local farmers. The meal was prepared and distributed for free at the sound of music provided by DJs, encouraging a dance celebration while the community worked to organize tasting activities and groceries giveaways.

The event partners and supporters included UnitedShotengai Association of Koenji, Suginami Ward,Second Harvest Japan, JA Nagano Yatsugatake, JA Nakano-shi, JA Shinshu Suwa, JA Sakuasama,No-FoodLoss Project by the Ministry of Agriculture,Forestry and Fisheries, Slow Food Suginami Tokyo and MOTTAINAI Campaign Office.

Disco Veggie is part of the Disco Soup international grassroots movement that raises awareness on food waste and works to °»fill bellies not bins°…. The goal of the event is to illustrate the unimaginable quantity of food that goes to waste every day and empower the public to recognize positive solutions to the global issue. The anti-food waste phenomenon started in Germany, followed by a mass scale Disco Soup staged in Paris in October 2012. Events have since been held internationally in Holland, Belgium, Canada, Colombia and South Korea, serving thousands of meals to the sound of disco music.

Slow Food Youth Network Tokyo is the youth group of Slow Food Japan, the Japanese chapterof Slow Food, a non-profit, member--°ĺsupported organization founded in 1989 to counteract the culture of fast food. Slow Food Youth Network Tokyo seeks to connect to the other SFYN groups globally and help moving the local culture away from the destructive effects of an industrial food system and towards the cultural, social and economic benefits of a sustainable food system.

Disco Veggie was the very first Japanese event of its kind, but it is not intended to be the last and o ther international initiatives are willing to collaborate. Feeding the 5000, a campaign aiming to empower and inspire the global community to enact positive solutions to food waste, and SAVE FOOD, FAO°«s Global Initiative on food loss and waste reduction, will in fact work towards the same objective as the Slow Food Youth Network Tokyo in Japan.


(Reported by Slow Food Youth Network Tokyo)

Ms. Mathai visited Japan in February


Ms.Wanjira Mathai, who is the daughter of Nobel laureate Prof. Wangari Maathai visited Japan late in February.

She had been working as an executive in charge of the international section of the Green Belt Movement (GBM). After her mother's death, she exerted herself for the financial affairs, organizational reform, etc. of GBM, and was elected as the chair of GBM board of directors this January.



Kenya marks second anniversary for Wangari Maathai


On the morning of the 25th September 2013, Kenya marked the second memorial anniversary of the late Nobel laureate and environmentalist, Prof Wangari Maathai, at Karura forest in the capital, Nairobi.

The country's First Lady, Mrs Margaret Kenyatta, paid tribute to the late Prof Maathai at the commemorative event for her work in environmental sustainability, women empowerment and peace building.





The first energy-saving education video in Indonesia was completed and the announcement event was opened in Jakarta in August. Mr. Tomosaburo Yano, the policy adviser of JICA produced this DVD in association with Indonesia government and JICA.DVD explains intelligibly "recommendation of saving", such as turning off the electric switch, turning the temperature settings down by anime etc. The famous singer, Ms. Agnes Monica who is most popular in Indonesia also makes special performance.


New release sale on wrapping cloth (Furoshiki) which flips water


The Japanese wrapping cloth "MOTTAINAI Aqua Drops" (photo)which gave special waterproofing was put on the market. New Furoshiki have two color types of blue and purple and is printed by the campaign original design which describes the woods and the animals in Kenya.


It is made from polyester with waterproof coating. So it can be used as a bag wrapping clothes such as T-shirts, swimming suits, and wet towels in hot spring while you are traveling. It will also become a rain cover instead of a raincoat if you carry it out on a rainy day. You can know how to wrap with the illustration be drawn on translucent bag. 3150-yen.

Prince of Wales joins the memorial event for Prof.Maathai



His Royal Highness Prince of Wales joins Green Belt Movement International at the memorial for Professor Wangari Maathai at the Royal Botanic Gardens at Kew.

On March 28, the Green Belt Movement International- Europe office held a special celebration for the life and legacy of Wangari Maathai in London with His Royal Highness The Prince of Wales. The Green Belt Movement Kenya Board Chair and Executive Director, and the Green Belt Movement International – US Board members and advisor joined to make it a truly international event.


"MOTTAINAI Declaration Event" in Rome


sengen_roma.pngThe charity booth of MOTTAINAI Campaign was run in the bazaar held at the Japanese school in Rome, Italy on October 2012. There were also some workshops making half-split chopsticks and "MOTTAINAI Declaration event"
which people swear the activities for 4R (reduce, reuse, recycle, respect), held on this occasion.


ITOCHU to Run Booth at Third Jazz Concert for Children November 5, 2012


ITOCHU Corporation sponsored the °»Kodomo no tame no jazz concert°… jazz concert for children hosted by the non-profit organization KidsFun (located in Minato-ku, Tokyo, hereinafter °»KidsFun°…) on November 10,
2012 at Roppongi Hills and will exhibited a booth with the MOTTAINAI Campaign office, hereinafter °»MOTTAINAI°…), a worldwide environmental initiative in which ITOCHU participates.



KidZania Eco Shop Pavilion Activity No. 3: Make Your Own Chopsticks to Carry Along


ITOCHU Corporation launched °»Make Your Own Chopsticks to Carry Along°…
using home-grown wood at KidZania Tokyo°«s Eco Shop pavilion. ITOCHU has
been an official sponsor of the pavilion since April of this year at
KidZania Tokyo, an interactive facility where children can experience
diverse occupations, which is operated by KCJ Group Inc.



MOTTAINAI contribution window to T point fund-raising site


MOTTAINAI Campaign was newly added to one of "T point fund-raising"
windows on T point official site T point Japan manages.
T point fund-raising supports the afforestation activities by Green Belt Movement which the late Prof. Wangari Maathai founded.
1 point convert to 1 Japanese yen. And the official site is now receiving your support = photograph .



MOTTAINAI flea market in Miyagi



MOTTAINAI flea market 2012 in Miyagi will be held at Sendai-city and
Rifu- town on September 15th- 17th.This flea market is planned as a charity event for the sake of the reconstruction assistance for the earthquake and tsunami disaster victims. It will open 150 shops, and also open kids flea market for children, °»northeast product exhibition & gourmet°… where you can enjoy the local delicious cuisine etc.
Admission free. See this site for details.

Start of KidZania Tokyo Eco Shop Pavilion Activity No. 2


kiz-0810.jpgThe second activity at KidZania Tokyo°«s Eco Shop pavilion," Make Your Own Eco-Bag for Shopping" has started from August 6th, when children can design and create their own original Eco-Bag for Shopping using MOTTAINAI Campaign and KidZania character stamps.
The bags are made from Pre Organic Cotton that supports cotton farmers during the shift to organic cultivation, so children can also learn about the importance to support the shift to organic cultivation.

We will hold an Eco-Bag for Shopping Design Contest and present an award for the best design(> image of the contest site).

The MOTTAINAI Laundry Campaign


°»The MOTTAINAI Laundry Campaign°… has started from June.
This campaign appeals for the importance of environmental conservation through the power and water saving goods produced by the major manufacturer of drugs and detergent,Lion. It was jointly planned by Lion and MOTTAINAI Campaign office. If you answer to the quiz or enter the giveaway after buying Lion goods, you can get a washer with dryer etc.
Applications close on August 31.

The target goods are such as "Bright W /disinfection & antibacterial"
etc. which can remove the bacillus cause bad smell and also lead to water saving by using the remaining hot water= photo. On the packages , the logo marks of MOTTAINAI campaign are printed out.
For inquiries, contact the secretariat at 06-6535-2156 between 10 a.m.
and 5 p.m. on weekdays or

The MOTTAINAI kitchen mat



The MOTTAINAI kitchen mat = photo, the licensee good of MOTTAINAI Campaign which utilized reproduction mixed yarn with won the grand-prix (Japan Fashion Association chairman-of-the-board-of-directors prize) in the Plastic Daily-necessaries Excellent Product Contest held the other day.
This productis made by OKA Inc (Kainan-city, Wakayama pref.) using the recycled , waste threads and cloths which came out by the manufacturing process.
The angles of this mat are round with a skid. And it is also easy to wash and dry since it°«s thin cloth. The original illustrations of the Campaign depicted the Kenyan trees and birds were also highly evaluated.
The size of the mat is 45 cm in length, 120 cm in width, price is 1260 yen (including tax). You can buy through this MOTTAINAI Shop

The "MOTTAINAI Festa 2012



The "MOTTAINAI Festa 2012" (sponsored by MOTTAINAI Campaign office and others) will be held in the Akiba open space on the first floor of Akihabara UDX, Tokyo on June 23 , 24.There are lots of enjoyable events and corners to be scheduled, such as `°…Hand- made market°… which sells the handmade miscellaneous goods and °»Kids Furima° fleamarket°ň°…which children can learn the importance of things and money, °…Toy Park °… at which will be arranged the unique goods for Akihabara, such as figures, animations, antique toys. Some sales will be contributed for the afforestation activities by the Green Belt Movement in Kenya.
Moreover, in the station square near the gate for the electronics street of JR Akihabara Station, the "Farmer's Market" will be held by the producers who suffered damage from the East Japan great earthquake.
This event will send .environment-friendly eco-activity messages from Akihabara, cutting edge town of communications technology.
Admission free.

Photo: The MOTTAINAI hand-made market held at Kichijoji PARCO,Tokyo on April 15th

MOTTAINAI vending machine



°»MOTTAINAI vending machine" hit the streets=photo. When the drinks
° cola, coffee, tea ,fruit juice or etc.) are purchased by this vending machine, the part of payments will be donated to the Green Belt Movement of Kenya which the late Prof. Wangari Maathai founded.
These machines are installed by Japan Pepsi-Cola Sales Corp. which agreed to cooperate with MOTTAINAI Campaign.
The machine is equipped with the heat pump type apparatus carrying the system cools everything effectively. Also this is outfitted with the sunlight block film which is the first such system to come into practice with the vending machines.
The exterior is designed with the MOTTAINAI original illustration, the woods, animals in Kenya that can appeal the company°«s approach to environment and philanthropy for the visitors or the persons concerned.

MOTTAINAI booth opened up at LOHAS FESTA



The eco-event "16th LOHAS FESTA" was opened on April 28th - 29th at the open space of the Expo. 70 Commemoration Park east in Suita-city, Osaka.

This event which proposes an environment-friendly life style was crowded with 70,000 or more visitors. The booth of MOTTAINAI Campaign opened up for the first time on this event and many people visited to pick up or check the wide varieties of eco-goods= photo.





ITOCHU Corporation and ITOCHU Electronics Corporation announced that they would be joining forces with JCB Co. Ltd. to launch the MOTTAINAI Gift Card, a server-based gift card aimed at expanding ITOCHU°«s MOTTAINAI Campaign. The first batch of cards will be available from Wednesday April 18, 2012, in the form of MOTTAINAI Reconstruction Assistance Shopping Coupons and MOTTAINAI Eco Shopping Coupons, aimed at assisting with reconstruction following the Great East Japan Earthquake.


MOTTAINAI Egg on sale!



MOTTAINAI Campaign office°°just launched the sales of the new product "MOTTAINAI Tamago° chicken eggs°ň" . The packages containing eggs are made of the mold packs of the recycling material, newspapers or cardboards. Eggs are safe and secure, fresh and tasty ones produced by ITOCHU FEED MILLS co, ltd. They have two different types of eggs, white and red. The price of one package of the MOTTAINAI Akatamago° Red eggs°ň is 248 yen° including tax°ň°•MOTTAINAI Shirotamago° White eggs°ň is 238 yen. The sales started in the supermarket of the Kyushu area in mid-April and will expand the market to the whole country.

MOTTAINAI Environmental Pavilion Opens in KidZania


eng_kidzania.JPGChildren who are trying their hand at making furoshiki wrapping cloths

April 3rd was opening day for the MOTTAINAI Campaign-themed Eco Shop pavilion in KidZania Tokyo (Koto-ku, Tokyo)—an interactive edutainment center where kids can role-play various adult jobs. Sponsored and exhibited by ITOCHU Corporation, the pavilion features environmentally-themed activities such as making furoshiki wrapping cloth, reusable shopping bags, and chopsticks with eco-friendly materials.