MOTTAINAI Campaign was set into motion by Prof. Wangari Maathai.
When she came to Japan at the invitation of The Mainichi Newspapers February 2005, she met up with Japanese tongue "MOTTAINAI" in an interview with Mr. Yoshinori Kando, the former chief editor of The Mainichi Newspaper.She had sympathy deeply for it, and propounded to spread MOTTAINAI around the world as a common keyword for conserving environment.She has been speaking about the concept in Africa, Asia, Europe and the United States, for example at the commission on the Status of Women March 2005.The Mainichi newspapers and Japanese business firm "ITOCHU Corporation",
that give them approval to MOTTAINAI Campaign, make an ally to shape sustainable and cyclical society on a global scale by promoting making the most of limited resources and using them as efficiently as possible: as represented by the "3Rs": to reduce waste, reuse finite resources, and recycle what we can.

Simply stated: We are in the business of delivering world peace through environment conservation.
Using MOTTAINAI as a keyword, we want to pass on the beauty of our earth to future generations. Prof. Maathai told us that we are merely borrowing the earth from future generations and that it is adults' responsibility to make sure we hand over to them a beautiful world. Personally, we believe that Japan, as the only country to have undergone a nuclear attack, and its people can use MOTTAINAI as an expression of their remorse and hopes for the future. By that, we mean that we should make an anti-war pledge to rid the world of war, the biggest example of MOTTAINAI because it is a waste of valuable resources.

The MOTTAINAI Campaign is striving for world peace through environmental conservation, effective use of limited resources and efforts to prevent global warming.
Prof. Maathai is the honorary chair of the MOTTAINAI Campaign.The campaign office is located in the Tokyo headquarter of The Mainichi Newspapers.We are working with local communities, government agencies,partner NGOs, and key businesses to implement environmental conservation and peace.

• MOTTAINAI official website is available in English on December 1.
  MOTTAINAI official website is available in English on December 1. We transmit MOTTAINAI information which includes Japanese lifestyle and wisdom placing importance on things with Prof. Wangari Maathai, winner of Nobel Prize 2004.
• The first recruitment for non-free volunteer with MOTTAINAI were closed.
  We closed of the recruitment for non-free volunteer with MOTTAINAI on December 31st successfully.
  We will start the action of team MOTTAINAI on the begining of the year 2008.
  Please look forward to our advanced challenge!